Consumers spent online a whopping £5.4 billion which was the equivalent of £106 per person during February. Many were choosing their valentines gifts with many consumers choosing online-only retailers.
These figures are 10% higher than the same period last year however they the growth rate is actually half that from last year (20%).
Valentine’s Day offered a major boost for e-commerce as online gifts saw a 26% month-on-month rise and 22% on the same period last year.
There was a high performance for online-only and catalogue retailers, who recorded year-on-year growth of 13%. High-street growth was only 8%, showing a higher tendency for using online than physically buying the products and are trusting their online retailers.